There’s a moment in the film, All About Eve, where Margo Channing, an actress in mid-life with a salty tongue and noble spirit says, “I detest cheap sentiment.” Words to live by. Yet, she becomes prey to the cheapest of sentimental ploys by a young, ambitious, and conniving actress, named, Eve.
Margo is the model for my inner critic, Griselda, mentioned in earlier posts—although Griselda’s cynicism would never allow her to be victimized by someone as saccharine as the title character in All About Eve. She would have seen through Eve immediately and sent her packing.
As you might suspect, I detest cheap sentiment, too. Over the years, I’ve learned to recognize that sort of emotional manipulation. Google’s recent Super Bowl ad was a particularly offensive example. Narrated by an actor playing the part of a widower asking Google to remind him of things his departed wife said, the voice-over and images were set to a threnody designed to to wrench viewers’ heartstrings from their chests.
And, judging by the majority of reactions on social media, the technique worked.
But I was infuriated. Because aside from what I saw as a facile and obvious attempt to manipulate people’s emotions, there was an underlying awareness to it that all the sorrow and empathy evoked would make viewers forget forget forget that Google is storing those lovely memories and photographs, along with plenty of other data they’ve amassed via tracking, and that the accumulation of that data, and access to users’ lives and activities comes with risks.
Cheap sentiment is a powerful tool, and those who use it know that.
Last night people’s screens filled with shamelessly sweet and heart-stirring images and false promises designed to make them forget forget forget years of the most sinister and self-serving behavior.
Look here not there, listen to this, not that, and think only about how the images and words make you feel….
It hard to blame people for not seeing the truth. The technique is cheap, but frighteningly hypnotic.
It’s hard to fault them for being distracted, forgetting….
But do you hear that? It’s the sound of fingers snapping. Wake up. Wake up. And remember….
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